One of the ways Jim Corter answers when people ask him, “What do you do?” is, “I polish diamonds.” It usually evokes a curious response involving an almost imperceptible squinting of the eyes, a slightly furrowed brow, and a gentle tilt of the head. “So you’re in the diamond industry?”
Jim will smile and ask, “Do you know the only place in the world where you can openly dig for diamonds? … Crater of Diamonds State Park in southwestern Arkansas. Not only can you dig for diamonds but you get to keep what you find!” Jim will go on to explain that most visitors to the park fail to recognize a diamond in the rough and park officials estimate that 85% are thrown back. People, it seems, are looking for something that’s clear, shiny, faceted, and glints in the sun. Rough diamonds don’t do that. They’re hidden, possibly caked in mud, smooth, and have an oily film on them. They look like … well, rocks, or ball bearings, or lead fishing weights. They need someone to pick them up, recognize their potential, and have them assessed by a certified professional gemologist. Only after the assessment can anyone know whether this rock is suitable for a wedding band, the tip of a drill bit, or as gravel in your driveway.
As a business leader, you’re faced with many of the same dilemmas. You have a lot of developed talent on your payroll. You’re comfortable using some of them in the “jewelry case” while others are best suited in a support role. These are your “A” and “B” players. Have you ever thought about how much your “C” players cost you? Are there any “C” players that could possibly be “B” or even “A” players?
How do you know you have an “A” grade diamond if you never professionally assess him or her? You could be like 85% of the visitors to Crater of Diamonds State Park and ignoring — or worse — throwing away, what may be a star performer. Without that assessment, you can never really know.
Contact us today and let us show you what “diamonds in the rough” could be hiding on your payroll. We will even show you some fantastic ways to polish those diamonds and get an even larger return on your investment in that employee.
Are you willing to take action?
Nothing changes until you change it.
Original article by Ron Haynes.